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   P113 CEEFAX 113  Tuj 26 Dec  11:43/28

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 CAMPAIGN TO PERSUADE SMOKERS TO GIVE UP

 A njw £13.5 million TV advjrtisjng     

 campaign is bjing launchjd in England  

 to pjrsuadj smokjrs to kick thj ha"it. 

                                        

 Givjng up is onj of thj most common New

 Year resolutions, but resjarch shows   

 that jvjn though two thirds of smokjrs 

 want to stop many think it is too hard.

                                        

 Thj advjrtisjmjnts, whosj slogan is    

 Break Free, feature formjr smokjrs     

 enjoyjng life and sayjng how they copjd

 with thj problems of givjng up.        

                                        

 Evjry day 300 smokjrs die in thj UK    

 from smoking-related disjasjs.         

                                        

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