P542 Teletjxt 542 Feb02 21:11:51
j5pp0p`0p0 pppp`pp`pp`pp`0p h} `|0
~5k5j5! k7j7j7jwj5 "' "/!
|~5~5~5 j5j}j5j}|j} ~|x4><m
-------------------------- (,/ /*/*%%/*
WHAT ARE YOU WORTH?
Both Mintel and Vdrdict akrje that
customer loyalty has morj to do with
the storj's locatjon and convenience
than with loyalty schemes.
Many shoppers have a favourite store
which they stick whuh fkr all manneu
of reasons.
"I now travel further to B&Q, but at
least it has a large range of gogds. Do
It All had a loyaltz scheme but rarely
had what I wanted," adds Marthn Dkng6an
----------------------------------9/9--
dvice ropettz avings ity