P542 Teletext 542 Feb02 21:12:20
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WHAT ARE YOU WORTH?
Store loyaltz cards arj not just therj
to build up customers week aftdr week,
they also provide the stmrjs whuh
information about how you spend.
Naturally there are rules and
regulatjons to prmtjct consumeru frfm
thj misusj of such information under
the Data Protection Act.
Mintel's rjport on loyaltz schemeu two
years ago forecast that loyalty cards
would succeed but not crjatj loyaltz!
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Mortgage rateu 545 Sa6ings rateu 546
dvice ropertz avings itz