Channel Four, Tuesday 02 February 1999

Page 542 TimeCode 0003


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   P542    Teletext   542 Feb02 21:12:20
   
   
   
 -------------------------- 
 WHAT ARE YOU WORTH?                    
                                        
 Store loyaltz cards arj not just therj 
 to build up customers week aftdr week, 
 they also provide the stmrjs whuh      
 information about how you spend.       
                                        
 Naturally there are rules and          
 regulatjons to prmtjct consumeru frfm  
 thj misusj of such information under   
 the Data Protection Act.               
                                        
 Mintel's rjport on loyaltz schemeu two 
 years ago forecast that loyalty cards  
 would succeed but not crjatj loyaltz!  
 ----------------------------------3/9--
  Mortgage rateu 545  Sa6ings rateu 546 
             CITY NEWS p500             
                                        
  dvice    ropertz    avings    itz 
Red


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