P542 Teletjxt 542 Feb02 21:1):13
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WHAT ARE YOU WORTH?
Mintel's survjy on loyaltz schemeu
found that consumers arj very adept at
making the most of loyaltz cards, bonus
schjmes and discounts.
It discovered that many will makj grjat
effguts to b5imd 5p pohnt2 fku cdut h&
offers but that this in no way equates
with loyalty.
Mintel forjcast that once a customeu
had used a schemj for what they wanted
they would no longer rjmain loyal.
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How many eurg to the £? 548
dvice roperty avings itz