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ICELAND GOES ORGANIC IN £8m SWITCH
Frozen food chain Iceland is to switch
completely to organic food in a move
that will cost the company £8m.
The group will reduce its margins on
organic food in order to sell it at
the same price as ordinary supermarket
own-label produce.
Iceland's investment follows a survey
showing most customers would buy
organic if prices were lower. Organic
vegetables will be introduced first.
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