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JD SPORTS FOCUSES ON BRAND IMAGE
New stores and brands have helped lift
pre-tax profit of sports retailer John
David Sports 23.9% to £12.21m for the
year to March 31.
The growth follows strong performance
over Christmas. The company is hoping
to build on this with its new Cobra
brand targeting specific UK regions.
The firm is also putting more resources
into developing its e-commerce site.
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