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   P703    Teletext   703 Sep02 20:57:37

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 --- Review ----------------------------

 FORD FOCUS 1.6 ZETEC                   

                                        

 Instead of trying to differentiate the 

 Focus in terms of handling agility,    

 Ford has instead targeted quality as   

 its big improvement with this          

 generation model.                      

                                        

 Perhaps "perceived quality" would be a 

 more accurate description of what Ford 

 is looking to nail down.               

                                        

 There are some manufacturers who have  

 earned a quality image and are thus    

 able to charge premium prices.         

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