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rj7j55jwbs FEATURE
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Alternate reality gaming is here
An intriguing new form of gaming has
emerged in recent years which involves
an elaborate network of emails and
websites with fact and fiction blended.
The genre's earlier, best know examples
were The Beast and I Love Bees, which
were viral marketing campaigns for the
film A.I. and the game Halo 2.
Today, however, the games aren't
necessarily marketing tools.
One key example is Perplex City,
developed by Michael Smith and Adrian
Hon of British company Mind Candy.
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