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First impressions count for web
Internet users make up their minds
about the quality of a website in the
blink of an eye, a study shows.
Researchers found that the brain makes
decisions in just a twentieth of a
second of viewing a webpage.
They were surprised as they believed it
would take at least 10 times longer to
form an opinion.
The study, published in the journal
Behaviour and Information Technology,
also suggests that first impressions
have a lasting impact.
4/8
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